There are many reasons why a business will fail. Much research is available to denote which factors are the most important, however, it appears that most business fail because they lack focus on the organization’s most vital asset – customers.

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The last recession taught smart companies a valuable lesson – while poorly managed companies bunkered down in survival mode, innovative companies snuck up and took the hibernating companies’ market share. 

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Strategic plans, marketing, technology and capital investment are clearly important, but emotional commitment of the people using the tools and executing the plans is what determines whether companies sink or soar.

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A large benefit of having the opportunity to complete an internship is picking up habits of organization and professionalism.

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If you are the top person in your organization you have an awesome responsibility, likely more than you ever bargained for and certainly more than you’ve probably contemplated.

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This is the first post in a series featuring Drake Employees across Canada. My name is Ben Gottlieb, and as Drake International’s Marketing Intern for the summer I will be sharing profiles on some of Drake’s staff.

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